Introduction

Dubai and business are synonymous and have been for a long time. It has gained its place as a global premier business hub. There is a very good reason for this. UAE offers tax benefits and 100% ownership. The recent Iran war has impacted all countries, and the UAE was no exception. But it remains a strategic location and a safe place to do business. 

The dependence on mobile apps is at its highest, especially since there is now an app for everything, like ride-hailing, ordering food and home services. The smartphone penetration is at 97.6%, and 5G network coverage is over 95%. 

The evolving lifestyle of the people and the increase in the use of technology are increasingly in favour of developing a multi-service app in the UAE.

This article elaborates further on which business model wins in the UAE – multi-service apps vs. single-service apps.

Multi-Service App vs. Single-Service App

The all-in-one app is a lot simpler to operate; besides, the consumers in the UAE have a growing appetite for convenience.  This makes the UAE the ideal place to launch a super app.

To better understand if ‘multi-service app in the UAE’ is the winning business model, it is important to compare it with single-service apps:

Multi-Service App:

This type of app combines multiple services in one ecosystem, like ride-hailing, food delivery, and payments.

Benefits: 

• A single account opens the door to a wide range of services.
• It offers enhanced customer engagement, especially via cross-sell and upsell techniques. This is simplified by leveraging the data across multiple services.
• It is ideal for branding, since several AI-Powered strategies help boost customer retention.

Downsides:

• A super app is more complicated to develop and maintain.
• It requires a robust solution that is easy to scale and allocate resources when necessary.
• Offering multiple services in multiple regions means navigating through a maze of regulatory and compliance issues.

Single-Service App:

This type of app focuses on providing one service exceptionally well, like a taxi booking app. 

Benefits:

• This app is meant for a single purpose; hence, the design and development are more focused on a single service.
• It is a more compact app that can potentially deliver higher performance.
• Businesses that have no intention of expanding their service verticals can remain more focused on the single service they provide.

Downsides:

• Businesses that start with one service and then intend to expand will need to invest in the development of another app.
• Cross-selling, upselling, and other marketing strategies are harder to implement since individual mobile apps will form data silos. Data analysis would become a manual task instead of being automated.
• Users who tend to use several common services like taxi booking, car pooling, and food delivery will have a more disconnected feeling when using a different app for each service.

The Verdict

Multi-service app development in the UAE is rapidly evolving, and it is the lifestyle of the people and their high expectations that are driving it. The local Government is promoting the UAE digital economy and also strongly supporting innovations via several policies and initiatives.

The market has already shown it is ready for on-demand apps, hence it is for businesses to decide – single-service app vs. multi-service app in the UAE:

• Single-service app: For entrepreneurs who need to keep things less complicated, costs low, and dominate a single niche.
• Multi-service apps: For entrepreneurs with greater ambitions, ready to take on the challenges associated with providing multiple services, and who wish to scale big.

Businesses have the option to increase their income exponentially while lowering their costs when they invest in an app like Gojek in the UAE. For example, V3Cube offers white-label Gojek clones that are ready to launch in 2 weeks.

When you order the Gojek Clone from V3Cube, you are opening the doors to delivering multiple services to your customers. Hence, you have the potential to grab a section of the market by first launching one service.

They can then increase the number of services with a customer base that already trusts them, ensuring they will also utilize the other on-demand services on offer and slowly grow their user base.

FAQ

1. Why is on-demand app development in Dubai growing rapidly?

The on-demand apps now perfectly align with the rapidly evolving lifestyle and culture of the people in Dubai. They prioritize convenience and do not think twice before using an on-demand app. This can be used to book a taxi, order food, or request a home service. 

2. How long does it take to develop a multi-service app?

One would expect a multi-service app to take years to build, and they would be right. Custom development of a multi-service app can take over 15 months and cost very high. But there is an alternative, and that is to buy a Gojek Clone App. For example, V3Cube offers feature-rich AI-Powered Gojek Clone apps.

3. Which service verticals can be included in a multi-service app?

An on-demand multi-service app can include a wide range of service verticals. This includes: ride-hailing, taxi booking, car rentals, bike rentals, roadside assistance, food delivery, grocery order, parcel, handyman, plumbing, the list is endless.

4. How to develop a multi-service app in Dubai?

Entrepreneurs planning to develop a multi-service app in Dubai need not spend their resources searching for a software development company. Developing a super app solution in the UAE from scratch will be very expensive and take a very long. This might defeat the purpose of launching an app in this competitive market. Instead, buy a ready-made Gojek Clone app from one of the most trusted white-label clone app development companies, like V3Cube.